Differences Between Brand Design Agency & Creative Agency

Brand Design Agency

If you are an entrepreneur, B2B Company, an eCommerce store, or any other business organisation, you would have asked yourself this question – should I hire a brand design agency or a creative agency? In today’s digital world, no matter what your business is, you’ll need a logo, website, and marketing campaigns (including social media) to get noticed and boost your sales. So, does it really matter what type of agency you choose? We are a creative agency in Sydney. We work differently from a brand design agency in Sydney.

Let’s look at the difference between the two so you can decide which agency suits your needs better.

What is a brand design agency?

A brand design agency is a full-fledged digital marketing agency that offers a comprehensive array of marketing services. They offer marketing consulting services to provide creative, strategic, and technical development of marketing products and services. Some of the services they provide include:

  • Apps – create apps as the best tool to engage and interact with clients
  • SEM – effective SEM tactics to help people discover your digital presence, creating new leads
  • SEO – plan effective SEO strategies with content that adds value to the customer through organic searches
  • Social media marketing – strategies to use social media as an effective tool to increase reach and build loyalty
  • Content creation – creating all kinds of content to build a strong brand and brand awareness
  • Online lead generation – strategies for online lead generation so that new customers keep coming to you
  • Brand development – creating a strong brand leading to long-lasting business
  • Website design and development – designing and developing pleasant, easy-to-use, practical websites
  • Media campaigns – organising media campaigns to build the brand and sell the products
  • Video and email marketing – emphasising video and email marketing for impactful marketing
  • Mobile campaigns – ensuring everything essential and useful is available on mobile.

What is a Creative Agency?

A basic definition of creative agency is that it is an agency that creates content and visual elements of your brand.

Creative agencies provide services such as:

  • Logos – the visual representation of you and your identity
  • Colour schemes – they are as important as the logo and so should be consistent
  • Banners – a great way to catch the attention of potential customers and leads
  • Copywriting – this will make or break your sale and hence it is a big part of your brand voice
  • Email newsletter design – creating designs that compel the recipient to read and be recognisable among the lot.
  • Infographics – great for sharing data and information in an easily understandable format
  • Packaging design – wholesome packaging will make all the difference to the perceived value
  • Videos – creating engaging videos that connect with the viewers
  • TV Ads – creating ads that capture the attention


As you can see, the lines separating the two agencies are slightly blurred. The main difference is that a brand design agency offers a more comprehensive set of services than a creative agency. You are likely to need the service of both for different purposes. For instance, a creative agency might be the better choice for creating a logo whereas a brand design agency would be the right choice for social media marketing or SEO campaigns. In certain cases, both agencies offer overlapping services – it depends on the expertise and resources available to each. Your choice depends on your need.

If you are looking for a reliable brand design agency in Sydney, click here.

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